Blog Entry One, Spring

Blog One Image Analysis

Image Number 3

Image number three is a woman lying on the floor with a new vacuum cleaner and she is reading the manual and her hand is holding onto the vacuum cleaner. She is wearing a long dress that is really formal. The colors in the picture are mainly green and red, because the ad is about Christmas. But the red color of the product that the ad is trying to sell, the vacuum cleaner definitely stands out more than the green and white on her dress. In this ad, the colors are probably only supposed to symbolize Christmas, even though these colors can stand for other things as well.

            The text in the picture is trying to convince their audience that this product will make your wife happier because now she get to clean and she even has a new vacuum cleaner that the ad is trying to tell you this is the best on the market. The bigger text is the text that is really trying to sell the product and it is bigger so if you are interested, you can read the small text on the image to. If all of the text is in the same size and it is a lot of text, people would not even bother to read all of it. So that’s why they have some text bigger than other, to catch the buyers eye and then give you all the details about the product and how it is going to be such a good investment for you or/ and your family. They use the word “happier” to make you think, with this product your life will be so much better and from now you will have no worries because of this product.

The ad is probably from the 1950s considering what she is wearing (her dress and how she has her hair) and how they are trying to sell the product. The audience is any man with a wife, a husband that is trying to please their wife for Christmas. The economic class represented is upper middle class where the man in the family is working and the woman is home taking care of the kids and the house, this is represented in what price level the product is and that this is an old ad. This is an ad mad mainly for white people and the gender is men.

The message in the ad is you and your wife need this vacuum cleaner because you care about her and she care about the house. The tactic that is used is manipulating and it is trying to say to you, that if you do not get her this product you do not really care about her and without this product she is not going to be happy Christmas morning. The purpose of the ad is of course to sell the product and they also use a good-looking, pretty and young woman to sell the product. Is it a good-looking person in a commercial people has easier for buying the product. So that is another tactic they have used in the image. The image and words works together in the way that they use the word Christmas and the colors that stands out in the picture is red and green, that is two colors representing Christmas.